Cannabidiol (CBD) is currently the trend of day in almost every industry globally. With scientific research backing the claims made by some of the biggest players in the beauty market it is proving itself to not be another dead fad of 2019.

It’s surprising to think that this natural ingredients’ use dates back to over 4000 years ago. The oldest known written record is Chinese emperor Shen Nung and carries on to Ancient Romans, Greeks and the timeless beauty icon Egyptian Queen Cleopatra who was known to use CBD oil in her daily beauty routine to keep her skin looking young and refreshed.

However, it wasn’t until 1940 that scientists took a closer look at the benefits of isolating the CBD compound. At the time they did not know exactly what they had discovered. It is only in recent years we have successfully found the remarkable benefits of CBD when used in skincare, beauty products, soaps and hair care.

Despite cannabis being a taboo for decades, it is today flourishing into a multi-billion-pound industry. The American CBD industry alone was predicted to reach 20 billion by 2020. Future Market reported in its Global Industry Analysis and Opportunity Assessment (2019 – 2027) that the CBD skincare market is estimated to be valued at over $645 million in 2019. The United Kingdom is also seeing a drastic shift in the consumers approach towards CBD products. The Cannabis Trades Association states that the number of CBD oil users doubled in 2017 and currently sits at 250,000 regular customers. Making it the fastest growing industry in the UK.

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